Mighty Mighty is a 1:1 accountability coaching business that specializes in mindset and habit changes to help people reach their goals. They needed a complete branding package and website that focused on relating to their audience, explaining the benefits of accountability coaching, and converted their audience into customers.

Identity Design

When tackling their identity design, it was important to help Mighty Mighty stand out from other 1:1 coaching services that talked about self-love, and had a feminine, life-coach-y feel. Accountability coaching is backed by scientific research, and focuses on action and momentum. The color scheme and logo feel energizing, modern, and activating, representing the mindset shift in coaching clients and amping them up to take the next step.

Content Strategy

One of the most important aspects of the website was the content strategy. In order to convert visitors into customers, we had to deeply understand what problems and hurdles the audience was facing in achieving their goals, show them we understand those hurdles, and why Mighty Mighty’s approach is scientifically proven to help people exactly like them make progress toward anything they’re working on.

I worked with a copywriter to do competitive research, defining the voice and tone with which we’d speak to the audience, and imagined the visitor’s entire journey through the website and exactly which information was relevant while their visit unfolded.

After the content was shaped and green-lit by the client, I started applying the identity to the website framework, keeping the feel modern and approachable.

Web + Mobile Design

A large number of visitors were expected to come to the website through Mighty Mighty’s social media pages, and having an impeccably optimized mobile experience was crucial to retain those potential customers.

I also created a suite of custom illustrations to help illustrate the benefits of accountability coaching and break up the information into digestible sections.

Social Media + Marketing Collateral

Mighty Mighty was going to make a big marketing effort on social media, where their audience regularly follows coaches or motivational accounts for inspiration. I designed a cohesive and flexible suite of post styles so that they could share a wide range of content, from quotes and informative charts, to carousels of useful tips and information for their audience. To top everything off, I created business cards since some of their customers come from networking and words of mouth.